Internet Marketing

What is Internet Marketing?

Online Marketing is application of Internet and associated innovations to achieve the company's marketing objectives.

Online Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, supply information to potential customers and to reach different geographical areas and niche markets.

CLIENT focused marketing is the key for success of any organization. Focusing on customer wants and needs will assist a company to please in fact to delight its clients better and efficiently. Because obtaining a brand-new customer is expensive than keeping the existing consumer, Building close relationships and maintaining existing customers is extremely crucial.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Online search engine marketing is essential since 85% of Internet web surfers use search engines to find brand-new sites. Research reports show that most of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply consumer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing business design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Due to the fact that you pay just for efficiency, affiliate marketing is run the risk of complimentary and expense reliable marketing. Affiliate marketing makes it possible for services to reach specific niche markets in a more expense efficient way.

Banner Advertising

When its present for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfactory banner advertising still considers as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be utilized to get the word out about your business amongst the target audience. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about new sites. Hotmail is among the very first examples of Viral Marketing.

Promotion

Publicity is about developing awareness, developing trust and credibility. Online press release circulation plays the primary function in this.

Search Engine marketing is important because 85% of Internet web surfers utilize search engines to find new websites. Email marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about new sites.