Online Marketing

What is Online Marketing?

Web Marketing is application of Internet and related innovations to achieve the organization's marketing goals.

Internet Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, provide info to potential customers and to reach different geographical areas and niche markets.

CUSTOMER focused marketing is the secret for success of any organization. Concentrating on consumer needs and wants will help a service to please actually to thrill its consumers more effectively and efficiently. Structure close relationships and maintaining existing customers is extremely crucial since acquiring a new client is pricey than keeping the existing customer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely essential.

Web Marketing Tools

Search Engine Marketing

Search Engine marketing is very important due to the fact that 85% of Internet web surfers use search engines to find brand-new sites. Research study reports reveal that the majority of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

E-mail Marketing

Email is the most popular online activity. According to the research study findings 96% online users utilize E-mail. Email marketing can be utilized to drive sales, supply customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing business design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is risk totally free and cost effective marketing due to the fact that you pay just for efficiency. Affiliate marketing allows companies to reach niche markets in a more cost effective manner.

Banner Advertising

When its present for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfactory banner advertising still considers as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be utilized to spread the word about your organisation amongst the target market. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is among the first examples of Viral Marketing.

Promotion

Promotion is about creating awareness, building trust and credibility. Online news release distribution plays the main function in this.

Browse Engine marketing is essential because 85% of Internet surfers utilize search engines to discover new websites. Email marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about new websites.